Technology is rapidly evolving and communication is swiftly increasing. As our module eleven stated, “It took radio 50 years to reach 50 million people, television 13 years, the internet four years, the iPod three years, and Facebook just two years” (Module Eleven). I believe the two topics, communication and technology go hand in hand. Without having the ability to reach a large audience at once, it’s hard to get the message across, and in order to get the message across you need technology.
Technology advancement with smartphones and the speed of the Internet is rapidly increasing the uptime of sharing info. As an example a few weeks back during the MTV awards, Miley Cirus was the topic of the event and instantly it spread over the Internet within seconds, with meme’s and videos uploaded to YouTube. I personally did not watch the awards, however with my social media feed, as soon as I started seeing she was trending, I quickly knew what had occurred. Technology and communication made this possible.
As an ever-evolving world we live in, Generation Z is our future. As they start to get older, technology will more ever increase. Generation Z are the digital natives, they have long lived in the technology world and a 13 year old may learn how to work any piece of technological equipment better and faster than their parent. Generation Z is known as a multitasking generation and are known to have a short attention span. With that said, an organization I would say that would struggle with a social media strategy would be the government. The government is probably still working in the same form as they did about 10 years ago, but with the large gap in technology adaptation from the government, Generation Z, may find some things confusing. Technology advancement within the government could be do to budget cuts but as well as current employees refusing to use new technology. Some government sites have adapted some form of social media, such as the police departments, but as a whole the government is not up to par as with other for profit organizations.
A great example of a police department who used social media effectively was the Boston PD. During the Boston Bombing, the Police department kept their Twitter feed updates with posts on descriptions of the attackers and details about hotline numbers, etc. This was a great way to use social media during a crisis.
But what about the DMV or a public works department? Wouldn’t it be nice to know how long the line was or garbage collection notices? Ryan Holmes, CEO of HootSuite, listed some great examples of how government is using social media in some parts of the country. Of course some parts of the country are more economically off than others, so keeping up with technology in less economically advanced cities can be a challenge.
Another challenge is an age gap. With most government employees on average being 42, the gap between government employees and Generation Z is quite large. With continual budget cuts in government and the large age gap, I just hope government agencies are able to adapt to technology advancements with social media in order to keep our future Generation Z up to speed with information.
Talking about technology and older adults reminded me of this video I saw a while back. Enjoy.
Module eleven:assesment and evaluation of social media strategy. (n.d.). Retrieved from https://bb.snhu.edu/bbcswebdav/pid-621105-dt-content-rid-482581_1/courses/MKT-655-13TW4-MASTER/MKT-655-OLMASTER_ImportedContent_20130528050143/Learning Modules/Module Eleven Module Overview/MKT655_M11_Overview.pdf